Social Media

How to make a business Facebook account and promote it

Right now, you can start a Facebook business page and start growing it. There are several ways to do this, as described in this article.

Creating a Facebook business page and its development

According to statistics, Facebook has 1.5 billion daily users and this number is constantly growing. Promoting on Facebook is not new, but a lot has changed since the first marketing tools appeared in it. Today, the social network allows you to sell products and services with chatbots, make 360° videos and much more. In this article, let’s look at how to promote a business Facebook page, what content to make and how to analyze the results of the cheapest promotion social media https://lowcostsmm.com/ru/ .

Creating a page

There are many personal profiles registered on Facebook. If you run a business and want to have a presence on this social network, create an account. A business page on Facebook is the equivalent of a personal profile. It is similar to a person’s profile, but reflects specific information applicable only to companies and events.

To create a corporate own Facebook page, sign up. There are two categories to choose from:

  • Company or Brand;
  • Community or public personality.

Facebook suggests these categories so you can better customize the fields on it. Name the page intelligently and clearly. Best place on the promote your account https://doctorsmm.com/ 

How to create a business page on Facebook and grow it

The page layout is a guide and introduction to your business. It should be clear to the visitor how you are useful to him. All elements familiarize him with the company and provide important additional information.

Cover and avatar

Accounts with a beautiful and themed cover attract more attention. Pay attention to the quality of the image. The avatar should be at least 170×170 pixels, and the cover should be 820×312 pixels. To make the picture clear, use png format. You can upload your logo, product photos, your employees. The avatar and cover should be recognizable and memorable. 

Address 

The address of the page depends on the username. To make it better remembered by customers, make it short and unique. You can use letters, numbers and dots. If the company has just started and there is no final name yet, write keywords that will help customers find your page faster.

Template and Target Button 

The social network offers templates for different businesses that make it easy to design and work. To set up, go to the “Templates and Tabs” tab and choose the right one. Also, when customizing the page, you can add a landing button: “Book”, “Buy tickets”, “Learn price”, “Call” and others. Click “Add Button” to customize. 

Information on the page

The more relevant and useful information you write in the description, the more interesting the page will be for the target audience. Order the services of a photographer or videographer to add beautiful images and clips. Provide contact details, fill in information about the company and the goods and services offered. If you already have loyal customers, ask them to leave reviews on your page. 

What kind of content and how to do it 

People love unique publications. If the account is inactive or contains non-unique posts, users won’t subscribe. Content should resonate, match trends, and hook the reader. Hire authors and create a content plan with them. And think about the topics and headings of posts for a week or month in advance. For example, a cleaning company on its page talks about cleaning, scientific data on the harm of dust, and its promotions.

Publications with photos 

Use quality branded images – they should be of good resolution. Take photos of your products, employees, customers of the company, if they allowed. Along with the photo you can place informational materials on the topic, news, product reviews or reviews with photos of buyers.

Publications with video 

In social networks, this format is popular. You can post promotional videos or live broadcasts. If available, check the “Show on Facebook Watch” box. Use headlines that spark interest. 

Don’t make overly long videos – right now, short ones are gaining more views and reactions. What to film: the production of your products, the packaging process before delivery, customer reactions and feedback by asking their permission to film, comments from experts.  

Facebook Stories

Users really love stories. Show the production process, employee workstations, events and other important company moments. Information about ongoing promotions is also popular. You can conduct surveys in Stories. 

Don’t abuse your viewer’s time – post Stories regularly, but no more than 10 per day. According to Buffer statistics, after the seventh story, views in general decrease by 70%.

How to write a sales post 

The information you offer should not be unsubstantiated. Support it with figures and facts, but do not dwell only on the rational part. The text should touch a person’s emotions as well. To make him want to read the post, offer solutions to his problems and close the pains. Use clear calls to action so that the potential buyer understands what you expect from him. 

Promotion and analytics 

Once you’ve published good content, you need to get the word out about it. To promote Facebook, influence your audience through their needs. Use different channels and analyze the results regularly. 

Other social networks and services 

If you already have accounts on other social networks, be sure to provide a link to them. It’s convenient to interact with Instagram – the network belongs to Facebook. You will be able to run advertising campaigns on two pages at once. 

Automatically process customer requests from Facebook, VKontakte and TikTok leadforms with Calltouch widgets. The tools also collect applications after hours from the site, which increases customer loyalty, sales volume and resource conversion rate. Simplify call center communication with customers through free widgets and pay only for call minutes.

Communicate on Facebook 

To get noticed, leave comments on other accounts. They should be relevant and informative so that readers will want to explore your page further. To engage people, mention them in your posts using @. Don’t forget to reply to users under your posts and in private messages.

Invitations 

At the initial stage of Facebook promotion, ask your friends to like your page. Call in the group and those who are in the list of your contacts. If a person is not interested in the topic, he will simply ignore the invitation. On your page, click on “Community” on the left. Enter the person’s name and click “Invite.” Create a welcome post and bookmark it. For example: “Thank you for subscribing! Keep an eye out for updates. It will be interesting :)”. 

Automation 

To make sure that messages from customers don’t “hang in the void”, set up an automatic reply. This can be done through “Messaging” under “Reply Assistant”. For example, you can write, “Thank you for contacting our company. A manager will reply to you within an hour.” This will reassure the user: he will realize that he is not being ignored. 

Store 

By selecting a template from the “Shop” tab, you will be able to add your products and mark them in publications. To showcase products, publish high-quality images and vividly describe the product. Immediately indicate the information that your customers need: price, size, discount, purpose, availability, additional information.

Testimonials 

Ask customers to leave reviews about your product or service on your Facebook page. Usually, users are eager to leave negative reviews, and if they liked everything, they keep quiet. Incentivize customers by offering a discount on their next purchase for a review.

Contests 

Contests increase activity on the page and engage new subscribers. Raffle something that is relevant to your brand. To enter a contest, ask them to subscribe to the page, repost and like it. It can also include some additional creative assignment – take a photo, write an essay, record a video and tag your page through a hashtag. Before launching the contest, be sure to think through all the conditions. They can be held by yourself or together with partners. 

Partner placements 

Arrange collaborations with other groups. Agree with the admins of other publishers, recommend each other’s pages, share content. Partner postings are used as an additional method of promotion on Facebook. Choose bloggers who are trusted by subscribers and where there is an active target audience.

Page statistics 

Keep an eye on Facebook metrics. Evaluate which posts are gaining more likes and reposts, which ones are increasing engagement, and how else you can improve results. Find out if users are hiding your posts. In the personal cabinet of this social network there are detailed statistics.

How to launch an advertising campaign on Facebook

In Facebook, all paid advertising consists of three elements:

  • Campaigns – contains all creatives and settings.
  • Ad Groups – target specific audiences. If you’re targeting 2-3 audiences, make separate groups for each.
  • Ads – published with their own creatives, texts and offers.

Before you create an ad, define the goal. Facebook offers options broken down into three categories: recognition, consideration, and conversion.

How to set up targeting and optimize ad sets

When a campaign objective is selected, Facebook will ask you to specify the audience, budget, and schedule for the ad group. If you’ve used the social network’s advertising tools before, select a saved audience.

You can then increase the targeting granularity in “Detailed targeting”. Choose one of the ready-made categories or enter the name of a specific business page that your audience might like.

In the “Placements” section, leave “Automatic Placements (recommended)” selected. Then set your budget and schedule. Facebook will prompt you to set:

Daily Budget. If you want the ad to show continuously, select a daily budget. Set the amount you’re willing to spend on one specific ad per day. This is an average value – some days may vary.

Lifetime Budget. If you want to run your ad for a specific period of time, select this option. Facebook will automatically and evenly distribute the selected amount over the time period.

Why create A/B tests 

These tests analyze headlines, images, and audience. This is how you can understand which ads best hook the audience. Facebook recommends A/B tests to evaluate new strategies or compare two campaigns.

To get a complete snapshot of all ad campaigns, connect Calltouch end-to-end analytics. The system generates reports in easy-to-use dashboards and allows you to evaluate the effectiveness and engagement of each advertising tool, as well as build a complete sales funnel and account for the costs of all marketing, including the cost of leads.

Conclusion

When promoting your Facebook page, focus on your target audience, publish useful materials with a catchy headline and quality content. You can hire authors, photographers, videographers and work with them on a ready-made content plan. Facebook has many recommendations for promotion, as well as mini-courses for beginners.

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